My World@Mail.Ru

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My World@Mail.Ru (ru. Мой мир@Mail.ru or Мой Мир) is a Russian social media site owned by VK Company Limited, which also owns VK and Odnoklassniki. It is the third most popular Russian social media site after the aforementioned two. Launched in May 2007, as of 2019, it had 5 million users (down from 25 million in 2014).[1][2] According to one survey from 2011, its most active users were nurses, bookkeepers and public servants, primarily older than 40 years old.[3] Due to the decreasing number of users, VK company considers it a low-priority project. Analysts believe that as long, as people are interested in My World and it does not generate losses, VK will keep it alive. [1]

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